Web Design
Especially today, no business can afford not to maintain a presence on the World Wide Web (WWW), a global communications and information-sharing medium serving millions of computer users via the Internet. The Web is an extremely important and cost-effective way to reach thousands of potential clients.
The Original "20 Reasons to Put Your Business on the WWW"
1. To
Establish A Presence
2. To Network
3. To Make Business
Information Available
4. To Serve Your Customers
5. To Heighten Public Interest
6. To
Release Time Sensitive Materials
7. To Sell Things
8.
To make pictures, sound and film files available
9.
To reach a highly desirable demographic market
10. To
Answer Frequently Asked questions
11. To
Stay In Contact With Salespeople
12. To Open
International Markets
13. To Create a
24 Hour Service
14.
To Make Changing Information Available Quickly
15. To Allow
Feedback From Customers
16.
To Test Market New Services and Products
17. To Reach The Media
18.
To Reach The Education and Youth Market
19. To Reach
The Specialized Market
20. To Serve Your
Local Market
1. To Establish A Presence
Approximately 790 million people worldwide have access to the World Wide Web (WWW).
No matter what your business is, you can't ignore 790 million people.
To be a part of that community and show that you are interested in serving them, you need to be on the WWW for them.
You know your competitors will.
2. To Network
A lot of what passes for business is simply nothing more than making connections with other people.
Every smart business person knows, it's not what you know, it's who you know.
Passing out your business card is part of every good meeting and every business person can tell more than one story how a chance meeting turned into the big deal.
Well, what if you could pass out your business card to thousands, maybe millions of potential clients and partners, saying this is what I do and if you are ever in need of my services, this is how you can reach me.
You can, 24 hours a day, inexpensively and simply, on the WWW.
3. To Make Business Information Available
What is basic business information? Think of a Yellow Pages ad.
What are your hours? What do you do? How can someone contact you?
What methods of payment do you take? Where are you located at? Now think of a Yellow Pages ad where you have instant communication.
What is today's special? Today's interest rate? Next week's parking lot sale information?
If you could keep your customer informed of every reason why they should do business with you, don't you think you could do more business?
You can on the WWW.
4. To Serve Your Customers
Making business information available is one of the most important ways to serve your customers.
But if you look at serving the customer, you'll find even more ways to use WWW technology.
How about making forms available to pre-qualify for loans, or have your staff do a search for that classic jazz record your customer is looking for, without tying up your staff on the phone to take down the information?
Allow your customer to punch in sizes and check it against a database that tells him what color of jacket is available in your store?
All this can be done, simply and quickly, on the WWW.
5. To Heighten Public Interest
You won't get Newsweek magazine to write up your local store opening, but you might get them to write up your Web Page address if it is something new and interesting.
Even if Newsweek would write about your local store opening, you wouldn't benefit from someone in a distant city reading about it, unless of course, they were coming to your town sometime soon.
With Web page information, anybody anywhere who can access the Web and hears about you is a potential visitor to your Web site and a potential customer for your information there.
