Web Design
The Original "20 Reasons to Put Your Business on the WWW"
(continued... part 2)
6. To Release Time Sensitive Materials
What if your materials need to be released no earlier than midnight? The quarterly earnings statement, the grand prize winner, the press kit for the much anticipated film, the merger news?
Well, you sent out the materials to the press with "The do not release
before such and such time" statement and hope for the best.
Now the information can be made available at midnight or any time you specify, with all related materials such as photographs, bios, etc. released at exactly the same time.
Imagine the anticipation of "All materials will be made available on our Web site at 12:01 AM".
The scoop goes to those that wait for the information to be posted, not the one who releases your information early.
7. To Sell Things
Many people think that this is the number 1 thing to do with the World Wide Web, but we made it number seven to make it clear that we think you should consider selling things on the Internet and the World Wide Web after you have done all the things above and maybe even after doing quite a few more things from this list.
Why? Well, the answer is complex but the best way to put it is, do you consider the telephone the best place to sell things?
Probably not. You probably consider the telephone a tool that allows you to communicate with your customer, which in turn helps you sell things.
Well, that's how we think you should consider the WWW. The technology is different, of course, but before people decide to become customers, they want to know about you, what you do and what you can do for them.
Which you can do easily and inexpensively on the WWW. Then you might be able to turn them into customers.
8. To make pictures, sound and film files available
What if your widget is great, but people would really love it if they could see it in action?
The album is great but with no airplay, nobody knows that it sounds great?
A picture is worth a thousand words, but you don't have the space for a thousand words?
The WWW allows you to add sound, pictures and short movie files to your company's info if that will serve your potential customers.
No brochure will do that.
9. To reach a highly desirable demographic market
The demographic of the WWW user is probably the highest mass-market demographic available.
Usually college-educated or being college educated, making a high salary or soon to make a high salary, it's no wonder that Wired magazine, the magazine of choice to the Internet community, has no problem getting Lexus and other high-end marketer's advertising.
Even with the addition of the commercial on-line community, the demographic will remain high for many years to come.
10. To Answer Frequently Asked questions
Whoever answers the phones in your organization can tell you, their time is usually spent answering the same questions over and over again.
These are the questions customers and potential customers want to know the answer to before they deal with you.
Post them on a WWW page and you will have removed another barrier to doing business with you and freed up some time for that harried phone operator.
