Web Design
The Original "20 Reasons to Put Your Business on the WWW"
(continued... part 3)
11. To Stay In Contact With Salespeople
Your employees on the road may need up-to-the-minute information that will help them make the sale or pull together the deal.
If you know what that information is, you can keep it posted in complete privacy on the WWW.
A quick local phone call can keep your staff supplied with the most detailed information, without long distance phone bills and tying up the staff at the home office.
12. To Open International Markets
You may not be able to make sense of the mail, phone and regulation systems in all your potential international markets, but with a Web page, you can open up a dialogue with international markets as easily as with the company across the street.
As a matter-of-fact, before you go onto the Web, you should decide how you want to handle the international business that will come your way, because your postings are certain to bring international opportunities your way, whether it is part of your plan or not.
Another added benefit; if your company has offices overseas, they can access the home
office information for the price of a local phone call.
13. To Create a 24 Hour Service
If you've ever remembered too late or too early to call the opposite coast, you know the hassle.
We're not all on the same schedule. Business is worldwide but your office hours aren't.
Trying to reach Asia or Europe is even more frustrating. But Web pages serve the client, customer and partner 24 hours a day, seven days a week.
No overtime either. It can customize information to match needs and collect important information that will put you ahead of the competition, even before they get into the office.
14. To Make Changing Information Available Quickly
Sometimes, information changes before it gets off the press. Now you have a pile of expensive, worthless paper.
Electronic publishing changes with your needs. No paper, no ink, no printer's bill.
You can even attach your web page to a database which customizes the page's output to a database you can change as many times in a day as you need.
No printed piece can match that flexibility.
15. To Allow Feedback From Customers
You pass out the brochure, the catalog, the booklet. But it doesn't work.
No sales, no calls, no leads. What went wrong? Wrong color, wrong price, wrong market?
Keep testing, the marketing books say, and you'll eventually find out what went wrong.
That's great for the big boys with deep pockets, but who is paying the bills?
You are and you don't have the time nor the money to wait for the answer.
With a Web page, you can ask for feedback and get it instantaneously with no extra cost.
An instant Email response can be built into Web pages and can get the answer while its fresh in your customers mind, without the cost and lack of response of business reply mail.
